The most effective ways for retail brands to reach potential customers will be through seamless eCommerce experiences supported by virtual reality (VR) and augmented reality (AR).
A variety of retail digitization components are already present in the metaverse, which acts as a workspace and market for brands and creators to develop, market, and sell their products.
According to Statista, 5,193.3 million people will engage in digital eCommerce by 2026, and transaction revenue for the sector could rise to €4.91 trillion in 2022.
As we continue to break ground with the emergence of new technologies, society is experiencing an evolution changing how we live, work, socialize, game, shop, etc.
Retailers who want to use the technology to develop new ways to connect with customers have already shown a significant amount of interest in the metaverse. Believe me when I say that future adoption of VR/AR solutions by businesses can be anticipated to increase.
By then, we will be able to virtually try on clothes, shoes, furniture, jewelry, and even cars using our smartphones, thanks to a number of startups that are developing such products.
The term “AR shopping apps” refers to these situations. What if, however, you could extend the meaning of this idea? Imagine having the ability to shop anywhere in the world in addition to your home or workplace.
Although it might be years before we have these kinds of interactions, they will happen soon, and they will forever alter the way we shop once they arrive.
As you can see, the retail industry’s future is very interesting. Consumers will soon be able to shop whenever they want, from anywhere, and will get personalized recommendations based on their particular requirements.
I hope you enjoyed reading it. Until then, have a blast discovering this new universe!
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